Investing in the right tech solutions can benefit every business. There are things you can scale with time like your office’s internet connection by calling Cox customer support number like you call it for Cox bill pay or your ISP. Also, you can contact your web hosting provider for an upgrade on the hosting resources. But some things usually require a one-time investment.
Making the right one-time investments in your business can benefit you in the long term. And these investments are usually not very expensive when you consider their benefits. In this brief article, you can see a few wise investments to make.
Portable Workstations
The pandemic has shown many businesses that a lot of tasks can be done from home as well. And many companies are now even switching to remote and hybrid working models. The best part is that most are benefiting from it.
So, when you are buying computers for your company, it is best to go with laptops. Since they are portable, you can easily implement remote working or work-from-home models. There are other benefits too like these devices are more compact and cover less space. So, more space on working desks to have other things like scanners or printers.
Laptops are also easier to manage in the office inventory. So, there are plenty of reasons why you should get laptops instead of PCs.
In-House Servers
When you have plenty of data to store, consider having in-house servers. After you have installed a server at your office, it is much easier to have backups of all your data. Also, it is quicker to make upgrades on your own.
Renting space on some other company’s servers or Cloud is an option too. But you may have to go through long calls and frustrating back and forth emails to have any changes made. Also, the storage hosting prices can go higher. So, having your servers can be a better choice in the long run.
Project Management Tools
Individual reporting and assigning tasks can prove to be a lot of hassle. Because it is. Sending individual emails and tracking the performance is easier when you have a project management tool. These tools streamlined the process of assigning tasks, task submissions, and reporting. Also, they can help you with contractors, freelancers, and remote workers.
You can choose from a variety of tools for this purpose like Jira, Trello, and Asana. All these applications offer similar features. Most of them even have a mobile application to access and see things on the go. Also, every activity and interaction on these applications can send you an automated email.
Another benefit is that these applications are super easy to get accustomed to. You can easily get used to these applications in a week or two of use. Usually, all these applications have a free version with limited features. You can try an application through its free version and then decide if you want to upgrade for more features.
Digital Marketing Tools
For any business that is offering services online, digital marketing has become a definite need. You cannot neglect its importance if you want to grow your online business. There are free tools like Google Analytics and Google Ads that give you insights into your digital marketing efforts. But you can get more detailed data about your site and your competitors as well when you have digital marketing tools like Ahrefs and SpyFu.
Ahrefs can give you data on your competitors’ traffic, high-traffic pages, and Keywords getting them the most traffic. With access to this data, you can make suitable changes to your website for better SEO optimization. Similarly, SpyFu is a tool that shows you the paid campaigns of your competition. This data can help you adjust ads for more conversions too.
There are other tools with similar features as well. But the point is that equipping your team with the right marketing tools is something worth investing in.
Security
Security is another thing worth investing in for businesses. You can have surveillance cameras installed in and out of your office. Also, you can set up RFIDs and scanners to limit access to unauthorized personnel. Also, you can set up multiple-factor authentication when accessing the company’s sensitive info.
For online security, you can buy a VPN plan to cover your browsing in a much better way. Also, you can set the laptops and PCs to auto-updates.
Conclusion
There are five things every SMB should invest in. These investments are laptops, in-house backup servers, project management tools, digital marketing tools, and security. Such investments can cover different departments and benefit your company.
