Gambling has always been a popular social activity in many countries. However, in the last few years, there has been a massive increase in the number of participants in the industry, thanks to the rise of online casinos.
One of the countries where this increased gambling trend is more noticeable globally is Canada. According to statistics, the country currently generates as much as $31 billion annually from online gambling, and the figure is expected to increase in the next few years. While there is no doubt that Canadians love casino games, one of the most preferred games among gamblers in the North American country is poker.
There are diverse poker games and sites available for players to explore in Canada. However, before signing up to play at any site, players need to examine the Canadian online poker rooms reviewed to be sure they’re making the right choice. The love and growth of online poker in Canada have increased dramatically in the past few years. So, the big question is; what are the factors that have contributed to this growth? In the next paragraphs, we’ll examine five of these factors.
The Pandemic
The COVID-19 pandemic led to the loss of lives and took a toll on many people’s mental health. Many Canadians had to interact with their devices alongside a few family members with whom they shared a residence since they couldn’t go outside. The increased use of their mobile devices led them to explore new ways to pass the time. Gambling was not left out of this, resulting in many people visiting online poker rooms to gamble either to while away time or to win real money.
Many traditional casinos were locked up, and there was no way gambling activities could be done offline. Poker had a surge of online players, which was no surprise since it’s a popular game even in traditional casinos. The pandemic ushered in a change of fortune for some online poker platforms because many of them experienced an exploded popularity during that time. Even post-pandemic, the popularity of poker rooms has not faded since many players prefer the online experience and refuse to go back to traditional casinos.
Convenience
One of the drivers of the popularity of poker in Canada is convenience. Players have discovered that online poker rooms offer them better convenience. Canadian poker players can now access poker rooms to play games from any location with their device as long as they have a working internet connection. This discovery has eliminated the need to go to physical casinos to play poker.
Although one of the reasons you may crave visiting physical casinos in Canada is to have interactions with other players. However, with the advancement in technology, many online casinos now offer live dealer games, which allow you to interact with the dealer and other players.
Wide Variety Of Games
One of the perks of playing poker in online casinos is having various poker games available. Canadians know this; that’s why their love for online poker keeps increasing. With a wide array of choices available for selection, it’s now easier for Canadians to decide on the type of poker to play.
Also, the vast number of options eliminates boredom. With a few clicks and swipes, you can switch from one type of poker game that’s becoming boring to another that will renew your interest.
Numerous Bonuses and Promotional Offers
Most online casinos and poker platforms in all parts of the world offer various bonuses and promotional offers. Of course, it’s only natural for these bonuses and offers to attract Canadian players, which is one reason why they keep playing on online gambling platforms.
Depending on the online poker platforms, some generally offered bonuses include; a welcome bonus, reload bonus, free spins, loyalty bonus, and VIP bonus. Although each online platform has different terms and conditions for accessing various bonuses and promotional offers, they’re generally aimed at attracting and retaining players.
Extensive Marketing
Canadian online casinos and poker rooms have continued to invest heavily in different ways to sell their brands to the public. This act has informed many players about online poker and made the game more attractive to them.
These online poker platforms have employed various marketing methods and strategies to help them sell their services to a broader audience. Some of the most common methods they employ include; digital marketing, which comprises content marketing, social media marketing, and paid advertising. These marketing methods have proven to be effective, which is one of the reasons for the growth of online poker in Canada.
Conclusion
Online poker in Canada has grown massively over the past few years and is speculated to grow even more. In this article, we’ve examined some of the reasons for this growth, and it’s safe to say that, among other factors, online poker platforms have been able to attain this competitive advantage because they are designed to be people-oriented and convenient.
